Adidas Wants You To Know That They're Serious About This Soles Thing.

And speaking of the new Adidas outsoles... here's an ad to go with it. Featuring Marat smiling dorkily, the Bryan brothers, and Ernests Gulbis, who doesn't even have to try to look dorky.

Do the words "dorky" and "sexy" belong together? I think Marat have successfully fused it together.

I think this is more of damage control than anything else. Nole using Nike for Wimbledon last year was bad, bad, baaad PR by Adidas, but they really did deserve it. Omg, even *I* am getting sick of myself going on and on about this. No more. I will shut down the comm major in me.

UPDATE:

Don't say I didn't tell you so. Novak has his own advertisement for the soles. Okay, Adidas, we get it. No need to beat us upside the head with it.

I hope I'm not the only one who giggled at "CC Genius Novak Grass".

Thanks to @Out_at_sea for the notice!