Thursday, June 18, 2009

Adidas Outsoles Everyone Else On Grass

Adidas reveals new outsole that will help protect Wimbledon's turf.



From tennishead :
Working with the All England Club, adidas Tennis developers have been developing a new outsole – which will appear on the new CC Feather IV Grass shoe – which will provide the best possible grip on grass courts while reducing the wear and tear of the grass that accumulates during the course of competition.

The development of this new shoe came as a result of the All England Club’s desire to see a more grass-friendly shoe used during The Championships, with the London 2012 Olympic Games a specific concern, as the Olympics – held at Wimbledon – will take place just a few weeks after the Grand Slam has finished.

Well, yeah, but does it really have grip? See, adidas thought skeptics like me asking skeptical questions, so they got ahold of Tim, Stefi and Andre to give it a test drive on the recent exo in the Center Court. Henman says:
“I tested the new adidas grass court outsole extensively practicing on both Wimbledon and Queen’s courts and found it provided amazing grip and support on both dry and damp surfaces. Wimbledon is a very unique playing surface so I was especially pleased to be involved in the creation of an outsole that would reduce the wear and tear of the grass while also providing players with a truly high performance grass shoe.”

Well then! I guess Nole won't be working Nike shoes this year, eh adidas? Dinara, Laura Robson, Nando, Marat and Jojo Tsonga are just a few of adidas sponsored players who will get to take advantage of this new soles at the coming Wimbledon.

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2 comments:

  1. [...] marat safin, mike bryan, publicity, sports, tennis, video, wimbledon by Babz And speaking of the new Adidas outsoles… here’s an ad to go with it. Featuring Marat smiling dorkily, the Bryan brothers, and [...]

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  2. [...] I heard more than one players were doing that on center court, so maybe (just maybe) it’s not Adidas’ fault after all. I suppose we’ll see by Wednesday. But in the meantime, let’s gaze upon the [...]

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